Branding

Article 14

Branding
UI UX

Project Summary

Article14 is a joint effort between lawyers, journalists, and academics, focused on providing intensive research and reportage, data and varied perspectives, through commissioned research projects and in depth investigations, on issues necessary to safeguard democracy and the rule of law.

Branding
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Concept

It is a pleasure working with a business so focused on people. You could not complicate the requirements if you tried. Sometimes, with a client like this it is about executing the obvious solution well. But that can be easier said than done. To begin with we designed a brand identity that reflected their values as a company.

Then we took a look at their existing website, agreeing with their assessment that it could do with a bit of restructuring to make all the information easier to access and absorb for the reader. After that it was all a matter of designing a well thought out information architecture to make this possible. Once done we moved on to designing interface elements to go with this new streamlined architecture. Put that all together and we get a final product that, if we may say so ourselves, reflects well on our mission to do simple things well so the clients get exactly what they want and just what they need.

Branding
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