VSIRI
Project Summary
Vikatan Group is one of South India’s leading media powerhouses renowned for its much-loved Tamil magazines, immensely popular television content, enlightening books and a website. Vikatan is headquartered in Chennai, Tamil Nadu, India. Founded by the visionary media mogul SS Vasan in 1928 by starting the magazine Ananda Vikatan, the Vikatan Group has always been at the forefront of entertaining and enlightening Tamilians with its own brand of trenchant trademark wit. Ever since then Ananda Vikatan is the leading Tamil language weekly magazine.
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Concept
While Vikatan sits on almost a century worth archives,anything published can become WhatsApp/ Telegram forwards and lose their value. A core value proposition is to create NFTs of them and opportunity for a piece of history to be ‘owned’ and ‘traded’. Vikatan and its plans to move into the metaverse in a new avatar as VSIRI - a play on the word Visiri which means ‘fan’ in Tamizh. With the same energy imbued in us, we proceeded on our journey to bring VSIRI to life.
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