Pork Life Balance
Project Summary
Pork Life Balance was formed when its founders fell in love with various cured meat products from Europe and decided they wanted to bring that experience to India. Instead of importing the finished products from Europe they decided to locally produce these products in India itself. Thus even though their products were not of Indian origin they were sourced, cured and sold locally in India.
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Concept
Firstly, the requirement was for a brand name that highlighted that they sold Pork, sort of as an umbrella brand for all their pork products. So we came up with Pork Life Balance, which we felt got the message across while still being fun, which was another thing the brand was keen on as their target demographic was the young and the adventurous.
For the logo we wanted the words to stand out and the products being sold to somehow be incorporated into it. For the Packaging we kept things bold and punchy to draw the attention of the people browsing the supermarket shelves. Finally we designed a website focused on the aforementioned consumer.
